Collaborations and celebrity endorsements can raise a brand’s awareness faster than almost anything else. But that only works when the collab or celeb is the right choice for the brand.
Healthcare insurance companies have a bit of a problem. Your B2C customers can't understand your jargon. Your B2B customers are bored by reading the same jargon as your competitors.
Insurance isn’t funny. Insurance is mostly mandatory and therefore a commodity. But in marketing, for some reason, most insurance companies have gone funny.
Non-profit organizations struggle with branding. Heck, they often believe they don’t need it as much... they’re busy supporting a great cause and all they need is a ‘walk’.
The healthcare industry is under immense pressure. You know that. Costs are skyrocketing, patients are becoming more informed and empowered, and the competition is only getting tougher. You knew that too.
Research says: Customers don’t remember 99% of the brand messages they are exposed to each day. Yet, most companies send out email after email to their past, present or just acquired customers.