This winter feels extra cold now that inflation keeps rising. Brands can help keeping the cold out.
Please! Not another New Year’s Resolution List. Don’t we hate them because we break them? Maybe so, but your brand needs one.
If the first thing your company does in the morning is to check data numbers, it’s suffering from datanitis.
By 2025, we’re looking at 180 zettabytes of data. We don't even know what a zettabyte is.But it has endless zeros.
Collaborations and celebrity endorsements can raise a brand’s awareness faster than almost anything else. But that only works when the collab or celeb is the right choice for the brand.
In 1930 the Coca-Cola Company started illustrating Santa, showing him happily enjoying their refreshing soda. They’ve never stopped.
Most financial companies say: “Here’s the brief…” And most of the time it’s anything but brief.
Healthcare insurance companies have a bit of a problem. Your B2C customers can't understand your jargon. Your B2B customers are bored by reading the same jargon as your competitors.
Insurance isn’t funny. Insurance is mostly mandatory and therefore a commodity. But in marketing, for some reason, most insurance companies have gone funny.
Small food companies versus big ones have one thing in common: Shelf space.
Content has been on the rise forever, with the last 5 years seeing a crazy upswing. It’s on the Must-Do-List of every company. And it’s a real pain.
Naming is a science. It looks so easy and yet, with almost every URL accounted for, it’s practically impossible to get what you think you really want.
Non-profit organizations struggle with branding. Heck, they often believe they don’t need it as much... they’re busy supporting a great cause and all they need is a ‘walk’.
The healthcare industry is under immense pressure. You know that. Costs are skyrocketing, patients are becoming more informed and empowered, and the competition is only getting tougher. You knew that too.
If you’ve been following the financial industry, you know that big banks are slowly losing customers to agile fintech startups.
Research says: Customers don’t remember 99% of the brand messages they are exposed to each day. Yet, most companies send out email after email to their past, present or just acquired customers.
Adding an article to the celebrity endorsement debacles out there. Three reminders for your brand. A bit of common sense.
I don’t know what you sell or who you serve. But I know one thing: You’re in the business of customer service.
Oops. You’ve just missed the boat on the latest social media trend. The antidote? Don’t hold up the bandwagon with your internal approval process.
Your company’s style guide should never be static. As your brand changes and grows, so should your style guide.