Show the empathy

This winter feels extra cold now that inflation keeps rising.

Brands can help keep the cold out.

Show empathy.
Show your customers that you know that the price of milk has gone up.


It will show everyone that your brand wants to make a difference.


1/ By lowering your prices where you can.
2/ By becoming an economy-alert brand.
3/ By showing empathy in action.

In our recent research while working on a paycheck-to-paycheck, audience-focused product, we learned some pretty harsh realities.

For instance, $6,50 for a dozen eggs is a big deal.

And while brands can’t stop inflation, they should make it part of their messaging.

Acknowledging it is a good first step. Doing something about it strengthens your brand value in a meaningful and lasting way.

Up for it?