Let’s talk Brand Stalking.
Let’s talk ‘Brand Stalking.’
Research says: Customers don’t remember 99% of the brand messages they are exposed to each day.
Yet, most companies send out email after email to their past, present or just acquired customers.
Most companies react to a first-time online customer with an average of 5 emails (that’s being conservative).
1- A purchase confirmation.
2- An email promising to keep them up to date on the status of the package.
3- An email welcoming them to the company.
4- An email with a ‘next-time’ offer.
5- A request for rating the experience.
We call that ‘Brand Stalking.’
Imagine that in real life. I enter a store. I see what I want, I purchase it.
Next, a person runs after me asking me tons of questions.
- How was it?
- How do you rate the store?
- What do you think of me the salesperson?
- Can you give me a good rating?
- And don’t forget to follow us on (fill in the blank)!
Would you go back? Doubtful.
If we don’t remember 99% of brand messages we get thrown at us during the day, the one thing customers do remember is a company overdoing it.
That’s Brand Stalking for ya.