Clip entered the Darling family seeking to flip their budding start-up into a fully functional brand. Their concept: radio listeners can now interact further with what tunes they hear on their favorite stations by using the Clip Radio app.
Free mp3's, contest entries, coupons and more are sent instantly to users’ smart phones, based on what’s bumping on air when you “clip”. We helped take Clip Radio from alpha start-up to full-launch testing in two key markets. By forming a new look and identity, and refacing the app to match, we shaped Clip Radio into a sleek, modern brand.
Our campaign I Got It On the Radio, launched in Portland and San Diego with posters, billboards, train wraps and radio spots, putting music aficionados on blast to the fresh presence of Clip in the radio market