Distillery
challenge
Distillery is a US/UK-based strategic research company with a long, prestigious client roster--Delta, Campbell's Soup, and Porsche to name a few! They've helped dozens of brands establish and re-establish themselves as category leaders, but didn't have a distinctive brand of their own. So the challenge quickly became: How to develop a strategy for a strategy company? We answered that with disciplined design and a straight-talking brand voice.
approach
We took inspiration from Distillery's tagline, "Distilling brands to their essence", to build a new identity from the ground up. Basic colors, a defined grid system, and geometric shapes create a striking visual identity rooted in the "essence" of design. A hand-drawn logo makes a cheeky nod to the other definition of "distillery." And a custom-coded site, loaded with animation and interaction, ties it all together while bringing new brand messaging alive.
client
Distillery
services
Brand Identity
Copywriting
Logo Design
Motion Graphics
Style Guide
