Distillery is a UK/US-based strategic research company with a long, prestigious client roster--Delta, Campbell's Soup, and Porsche to name a few! They've helped dozens of brands establish and re-establish themselves as category leaders, but didn't have a distinctive brand of their own.
We took inspiration from Distillery's tagline, "Distilling brands to their essence", to build a new identity from the ground up. Basic colors, a defined grid system, and geometric shapes create a striking visual identity rooted in the "essence" of design. A hand-drawn logo makes a cheeky nod to the other definition of "distillery." And a custom-coded site, loaded with animation and interaction, ties it all together while bringing new brand messaging alive.
Distillery