We Speak Local
challenge
The Jewish Board is a highly regarded organization in the world of family and children’s services related to mental health. Social workers, counselors and therapists actually hope to work for them. But even though this successful organization is 150 years old, not many know them. That’s because they never had to ask for donations or funding and all clients are referred. This campaign is the first time they reached out directly to the general public.
approach
Staten Island became the testing ground for the first campaign. The Jewish Board has a location there and we saw a chance to test a variation of messages to a variation of ethnic groups. For that we used every possible media tool.
client
The Jewish Board
services
Campaign Development
Copywriting
Digital Assets
Traditional Media Assets
Motion Graphics
