Open Trading 2025
challenge
MarketAxess asked us to update the look and feel of Open Trading to get the word out about acquiring liquidity from the deepest pool. We needed to get the world's foremost financial traders and bond dealers excited about MarketAxess's industry-leading technology.
approach
Partnering with animator Pawel Granatowski and his team, we devised and produced an animated film that takes liquidity 'pool' literally. Who ever said that bonds couldn't be beautiful?
client
MarketAxess
services
Animation
HTML5 Banner Development
Copywriting
Art Direction
