Kasaluna
challenge
Artikaas requested a name and an identity for a brand-new cheese to be introduced at Kroger. What's the best way to introduce the world to a soft, mild, creamy cheese with both Dutch and Italian heritage?
approach
The playful and romantic name "Kasaluna" reflects the cheese's easygoing and versatile character. It also borrows from both Dutch and Italian--"kaas" means "cheese" in Dutch and "luna" means "moon" in Italian. Romantic moonlit charcuterie, anyone? The packaging design uses Italian flag colors with modern and custom-tailored typefaces for an updated, yet timeless, feel.
client
Artikaas
services
Naming
Packaging Design
