The Yellow Chair
challenge
The Jewish Board needed to raise awareness about their telehealth counseling program. Our task was to create a campaign that would welcome New York State residents from all walks of life to utilize this service.
approach
Our key insight was this: simply starting therapy is a huge leap for many people. In other words, sitting down is the hardest part. From there, the Yellow Chair was born. Both friendly and eye-catching, it unites a broad-ranging campaign behind a memorable visual symbol of The Jewish Board’s services. We executed photoshoots across New York State, capturing a variety of images that communicate the idea of therapy anytime, anywhere, for anyone. We also created AI campaign videos, generated based on our original photography.
client
The Jewish Board
services
Campaign Development
Communications Strategy
Copywriting
Digital Assets
HTML5 Banner Development
