The Yellow Chair
challenge
The Jewish Board needed to raise awareness about their telehealth counseling program. Our task was to create a campaign that would welcome New York State residents from all walks of life to utilize this service.
approach
While telehealth counseling sounds easy in theory, counseling or therapy never is if you’ve never done it before. Our key insight was that people think they need the perfect time to do it, which leads to procrastination. That is how our positioning, "The First Step Is Sitting Down," came about. People tend to sit down when they’re about to have an unhurried conversation. That’s how the Yellow Chair was born. And, by placing it literally anywhere, we suggest that a conversation can happen whenever you want or need it.
client
The Jewish Board
services
Campaign Development
Communications Strategy
Copywriting
Digital Assets
Motion Graphics
