Green Dot Brand
challenge
How do you reorganize a leading behind-the-scenes fintech company whose products are breakthrough but remain unexplained? You'll find Green Dot find behind the fintech offerings of Apple, Uber, Walmart, Amazon and other A+ brands. However, its story is complicated and sometimes really hard to simplify.
approach
We started with writing page after page, and came to a brand voice that was easy to implement internally and easy to understand externally – along with a logo and identity that was even easier to love.
client
Green Dot Bank
services
Brand Identity
Brand Development
Logo Design
Copywriting
Style Guide
