Not the Middle Man
Project Focus
Brand Identity / Brand Launch / Website Design and Build
72% of pharmaceutical services are controlled by PBMs (Pharmacy Benefit Managers). How does a major hospital group like Northwell enter this market?
While the major PBMs all started as distribution or business services companies, Vivo's continuous patient healthcare activities and PharmD leadership is distinct even from newer industry entrants. The new homepage headline is their positioning: "We're in the middle, but we're not middlemen." Vivo’s outreach just needed to echo that sentiment and growth followed, by the double digits.
Vivo Health
