Client
Rainforest Trust
Deliverables
- Outdoor Posters
- Media Plan (pro bono)
Darlings believe, as did Franklin D. Roosevelt, that “forests are the lungs of our land.”
A natural impulse
With the Earth suffocating, as rainforests are being destroyed at the whopping rate of 1.5 acres per second, it was a no-brainer to help boost the reach of The Rainforest Trust. The organization is focused on the purchase and protection of tropical lands to strategically conserve threatened species.
A different approach
Our campaign takes a fun and witty approach as opposed to the expected somber, scare-tactic tone. Aligned with the trust’s goal of saving 20 million acres of rainforests by 2020, the campaign playfully focuses on purchasing acreage.
