Rainforest Trust


Rainforest Trust


  • Outdoor Posters
  • Print
  • Media Plan (pro bono)

Darlings believe, as did Franklin D. Roosevelt, that “forests are the lungs of our land.”

A natural impulse

With the Earth suffocating, as rainforests are being destroyed at the whopping rate of 1.5 acres per second, it was a no-brainer to help boost the reach of The Rainforest Trust. The organization is focused on the purchase and protection of tropical lands to strategically conserve threatened species.

A different approach

Our campaign takes a fun and witty approach as opposed to the expected somber, scare-tactic tone. Aligned with the trust’s goal of saving 20 million acres of rainforests by 2020, the campaign playfully focuses on purchasing acreage.