Rainforest Trust

Rainforest Trust

Darlings believe, as did Franklin D. Roosevelt, that “forests are the lungs of our land”. 


With the Earth suffocating, as rainforests are being destroyed at the whopping rate of 1.5 acres per second, it was a no-brainer to help boost the reach of The Rainforest Trust.

Pivoting from the norm, our campaign takes a fun and witty approach as opposed to the expected somber, scare-tactic tone. Aligned with the trust’s goal of saving 20 million acres of rainforests by 2020, the campaign playfully focuses on purchasing acreage.


Using typical real-estate vehicles and common sales language, our call to action is to “buy” (donate) to save rainforests.