Morton Salt


Morton Salt


  • Strategic Thinking
  • Creative Ideation
  • Social Consultancy
  • Social/Digital Content Creation
  • Reporting + Analytics
  • Community Engagement

Darling and Morton Salt work together to create social-first, relevant content and campaigns that align to current trends and behaviors.

Morton on Instagram

2020 Social Strategy

Looking at cultural trends, social behaviors and brand/industry perception, Darling has created a 2020 social media strategy for Morton Salt.


Morton has increased efforts for their fight to Erase Food Waste given the current climate. This includes creating useful content to help people save money, save that trip to the store, and make delicious meals from their leftovers.

Ongoing Social Content

Following the 2020 social media strategy, Darling continues to ideate and create relevant social media content to push out to the Morton Salt social community