Insight
Insight came to us a bright company itching for notice, primed to grow beyond the veil of the mid-west behind a push from Darling.
Client's Brief:
Do what you have to do to make sure that someone will buy us within 3 years.
Recently purchased by Time Warner, Insight Communication was bar-none the largest cable company in Kentucky, sporting an elastic reach to Indiana and Ohio as well. For three years prior to the eventual sale, we developed and delivered consumer, business, brand and multiple product campaigns.
These campaigns didn’t fly— they soared, converting retaining and ultimately helping to sell Insight to the highest bidder.
