• Brand Video
  • Animation
  • Character Design

Kids stay in diapers way longer than they used to, forgoing real underwear for months and even years. Underwear manufacturer Handcraft needs to change that behavior.

Meet the Cast

It’s time for a change.

Persuading busy parents to potty-train takes facts and finesse: from creative development to original character design and animation. Potty training is a sensitive subject due to internet misinformation and controversy. Consistent with Handcraft’s brand heritage, we pursued a lighthearted animation with adult wit to say, “we understand and we’re on your side.”

A whole new world

Darling approached this project as an extension of the Handcraft brand rather than just a video idea. We ended up creating a colorful world of characters for Handcraft to own and extend into product design and promotions.