Work

Dutch Cheese Makers

Dutch Cheese Makers

One of the largest importers of Dutch cheeses in the US, Dutch Cheese Makers tasked Darling with developing and tailoring multiple brands for the US market chiefly through naming and packaging.

 

Cheeses included young, aged, goat, and our personal favorite, truffle. Names were created based on organically Dutch terms, but curated in spelling and pronunciation to be American-friendly.

 
 

Watch how a cheese label gets attached to a Gouda wheel. >


 

We developed these names and tested pronunciation (and mispronunciation) amongst a wide array of audiences. The goal set in dubbing the brands was simple; Names, even when mispronounced, still needed to sound Dutch (or in one case European), or names could hint at the kind of cheese or age of the cheese inside the package. All images are either designed in-house, or original woodcuts by Steven Noble. 

The brands are launching early 2017 in all Whole Foods stores. At present, we are developing additional brands for other countries.

 
 

Tom might’ve finally caught Jerry using this Dutch cheese, Darling’s tastiest client, in a mousetrap.