The Art of Gouda

Project Focus
Product Naming / Package Design / Website Design and Management / Social Campaign
Challenge

Artikaas is a house of brands. Under the Artikaas brand lies an eclectic collection of Dutch cheeses, each with their own unique label designs and brand names. Our challenge was finding a way to keep them together for brand power, yet also apart for purchase and distribution realities.

Approach

We named and designed a few stand alone products: Youngsters, Hay There, Queso de Madre, Smoked Gouda, and Vintage Lot. A larger set of cheeses we grouped through design consistency. We also designed a scroll-friendly website that provides a quick intake of the company’s story, a dash of history, and lots of practical information such as a where-to-buy map and even an audible lesson in Dutch.

Client

Artikaas