A-Game
Project Focus
Olympic Brand Campaign / Cable and Digital TV / Landing Pages / Social Media / Display Campaigns
Find a way to explain the impossible; B2B 9th degree automation while growing unaided brand recognition.
BMC has been around for 50 years and is well-respected among the IT crowd. Designating its tech as being at an A-Game level led our minds almost immediately to an A-Game athlete like Simone Biles. Combining the two gave the campaign a magical feeling and demonstrated the parallels between the flow of BMC's automation and the performance of a magnificent, best-in-class gymnast. The unaided brand recall scored well over 36%.
BMC
