Ardia
Project Focus
Brand Naming / Brand Identity / Brand Iconography / Brand Launch Campaign / Brand Films / Style Guide
We were asked to name and build a brand around a never-before-seen scientific platform. This new software connects scientists around the world in a collaborative way. Its brand needed to feel progressive, exciting and purposeful.
It took quite a few meetings to get into the heads of the world’s elite scientists. The end result was a modern identity system with unique iconography stemming from the master logo. The name Ardia was chosen after looking at over 500 name combinations, due to rigorous legal and multi-language requirements. Together with The Distillery, a US- and UK-based strategy company, we positioned the scientist as the hero, as the one looking to find the truth every day.
ThermoFisher
