Ardia
challenge
We were asked to name and build a brand around a never-before-seen scientific platform. This new software connects scientists around the world in a collaborative way. Its brand needed to feel progressive, exciting and purposeful.
approach
It took quite a few meetings to get into the heads of the world’s elite scientists. The end result was a modern identity system with unique iconography stemming from the master logo. The name Ardia was chosen after looking at over 500 name combinations, due to rigorous legal and multi-language requirements. Together with The Distillery, a US- and UK-based strategy company, we positioned the scientist as the hero, as the one looking to find the truth every day.
client
ThermoFisher Scientific
services
Naming
Brand Identity
Logo Design
Style Guide
Animation
