Salt Social
Project Focus
Social Media Strategy / Multi-Product Social Media
Morton is a household name for salt. Everyone knows Morton for their culinary salts, yet few know them for their ice melt products, pool salts, and water softening salts. That's our daily challenge.
We take a varied, strategic and creative approach to Morton's social media. Our goal is to educate by entertaining customers in fun, authentic ways that feel appropriate for the brand and the social platform. From recipes, to tutorials, to giveaways and more, our content also helps us achieve indirect goals of increased market share and purchase intent. With constant changes in trends, algorithms, and platform popularity, we always have our finger on the pulse to shift when needed in order for our content to perform to its best ability.
Morton Salt
