LevelBlue
challenge
AT&T needed to entirely rebrand their Cybersecurity division in under just 3 months. The work ahead included naming, identity, brand positioning, voice, story, and a ready-to-go style guide.
approach
Up against the clock to launch, not only was the new brand created, but an entirely new brand story unfolded. The strategic positioning of "simplification" created a buzz in a sector that's known for being complicated. We were in the trenches with the client ensuring that the migration to the new brand was seamless and well received by both employees and clients.
client
AT&T
services
Brand Identity
Style Guide
Web Design
Naming
