How You Brew
challenge
With only two months to go before the December holiday season, Hamilton Beach needed to sell 500,000 coffeemakers with a complex story.
approach
Demo the complicated coffee machine, and find a sentence that sums its reasons-for-being up. “How You Brew Is Up To You” explained the entire premise of the 3-in-1 coffee maker. Wrap it up in a lovely ‘Wes Anderson’-style world, and the spot becomes irresistible. The only complaint? We sold out almost two weeks before Christmas.
client
Hamilton Beach
services
Production
Film & Video
Campaign Development
Social Media
