The initial learning phase. This is where we listen and don’t talk. Topics may include (but are not limited to):
How did you get to where you are today?
What’s going on in your company and industry right now?
Where do you want to be in a few months? A few years?
The going deeper phase. We’ll ask a few key questions, and maybe a few more. We want to know about:
What is the key problem facing your customer?
What happens if the problem isn't solved?
What are the benefits of your product?
The drawing conclusions phase. Using our new knowledge, we’ll develop four statements to guide your new strategy:
Explaining the problem that you solve, in the customer’s language
Defining the attributes of your product and target customer.
Demonstrating how your product solves pain points to eliminate the problem (your value proposition)
Tying it all together in a meaningful, compelling, and concise package.
Creatives and strategists collaborate from the very start. This expedites creatives’ understanding of what’s essential and sets up a seamless transition to creative work.
We know the importance of telling a consistent, compelling brand story, from internal memos and sales decks to social media and paid marketing. And we know how to set you up for success, including target audience testing, clear and comprehensive style guides, and more.
We use simple, human language that everyone can understand, and we tell a story with a clear beginning, middle and end. This enables customers to connect on an emotional level, so you can take them on a journey that culminates in the “A-Ha!” moment - when they understand why they need your product.