Please! Not another New Year’s Resolution List. Don’t we hate them because we break them? Maybe so, but your brand needs one. A fresh list of what’s necessary to keep it…fresh. Not a strategy, just a bunch of ‘what-ifs’ turned into realities.

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Let’s do this together and say aloud:

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1. This year we’re going to send less emails.
2. This year we’re going to send better emails.
3. This year we’re not going to post quantity.
4. This year we’re going to post quality.
5. This year we’re not on TikTok.
6. This year we’re on TikTok only when it makes sense.
7. This year we’re not on Twitter.
8. This year we’re definitely not on Twitter.

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See? That was easy. You can do it.

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Meanwhile, we’re standing by, the moment you think about breaking these resolutions.