Oops. You’ve just missed the boat on the latest social media trend. The antidote? Don’t hold up the bandwagon with your internal approval process. Here’s what we constantly notice at darling advertising + design:

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1. Something is in the news or is trending that’s relevant to the client.
2. Our team works fast to come up with a creative idea and shares it.
3. It gets held up in a company-wide approval process for a week or more.
4. By the time we get the approval, we’re too late to the party.

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Bottom line: Don’t hold up the bandwagon with a slow internal approval process… Give your social team the power to make quick decisions so you can be sure your brand is part of the buzz. That’s what your competition does.