Today’s the day everybody writes about their opinions of the Superbowl spots. No worries. Not here. We just want to bring up one point: value. Instead of producing expensive and forgettable spots while paying 7 million for a 0:30 in media, here’s what you can do with these astronomical budgets:

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1. Keep your staff.
2. Hire young people.

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And here’s what you can say to your agency:

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1. Give us real ideas.
2. Make our marketing enjoyable, smart, and flat-out great.
3. Turn our budget into real value.
4. And do this every time.

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This shouldn’t sound half as boring as some of the commercials we all watched last night. This should sound exciting.

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Value isn’t bad comedy in 30 seconds.
Value makes you laugh all the way to the bank.