Minute Maid’s new “Bring the Juice” campaign is a high-energy brand refresh designed to re-energize the iconic juice label and bring a bold new attitude to the category. In partnership with WWE, the campaign taps into the power of confidence and fun, launching with a co-branded TV spot where everyday situations are transformed into over-the-top wrestling moments featuring WWE Superstars Jey Uso, Bianca Belair, and Cody Rhodes. Set to debut during the April 14 episode of Netflix’s new WWE “Raw,” the ad introduces Minute Maid’s renewed voice—one that’s louder, prouder, and ready to stand out on shelves and screens.

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This rebrand goes far beyond a single ad. From limited-edition packaging and eye-catching in-store displays to sweepstakes, live event activations, and integrations in WWE 2K25, Minute Maid is showing up in bold new ways. A digital content series called “Juice Up Your Mondays” extends the campaign’s energy into social and streaming, helping reintroduce the brand to a new generation of juice lovers. Through this campaign, Minute Maid is reclaiming its place at the center of the fridge—and the cultural conversation.

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