Let’s talk ‘Brand Stalking.’ Research says: Customers don’t remember 99% of the brand messages they are exposed to each day. Yet, most companies send out email after email to their past, present or just acquired customers. Most companies react to a first-time online customer with an average of 5 emails (that’s being conservative).

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1. A purchase confirmation.
2. An email promising to keep them up to date on the status of the package.
3. An email welcoming them to the company.
4. An email with a ‘next-time’ offer.
5. A request for rating the experience.

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We call that ‘Brand Stalking.’ Imagine that in real life. I enter a store. I see what I want, I purchase it. Next, a person runs after me asking me tons of questions.

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• How was it?
• How do you rate the store?
• What do you think of me the salesperson?
• Can you give me a good rating?
• And don’t forget to follow us on (fill in the blank)!

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Would you go back? Doubtful. If we don’t remember 99% of brand messages we get thrown at us during the day, the one thing customers do remember is a company overdoing it. That’s Brand Stalking for ya.