Few things we love more than a good heritage brand refresh and Kellogg’s just nailed theirs–proving less is more in the overcrowded cereal aisle. 

‍

It was time for Kellogg’s to graduate from their Nickelodeon-era look with a bold new simplistic look. Landor did just that by making the Kellogg’s logo the star of the show accompanied by a less-is-more approach with clean layouts and modern colors. The mascots got a glow-up, too! 

‍

Great design isn’t always about adding—it’s about smart subtracting. This isn’t a revolution, just a sharp, evolution. And it works.

‍