Running a food company? Then, you need to follow this key recipe: Un-bore it. Your recipe output that is. You have no other choice. Writing about recipes is exhausting. But the thought of stopping coming up with recipes is like a car maker not showing a car driving in their commercials because it’s done by everyone. The marketplace is incredibly competitive - which means you've got to un-bore your recipes and by that; your company. Keep it interesting. Just keep coming up with new recipes.

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Ingredients:

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• Add a new spin on an old favorite. (Just a twist is worth the post)
• Add a fun and quirky company video. (Doesn't have to be Hollywood - here, authenticity speaks volumes)
• Celebrate an unexpected ingredient, spice, or secret prep in a dish. (It makes your posts even more personal)

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So get creative and un-bore your food business.