July 25, 2024
A few years ago, we had the pleasure of working with the one and only Simone Biles and soon-to-be Olympian Jordan Chiles on a brand campaign for BMC Software. The idea was based around the similarities of business performing at the absolute highest level by using athletes who perform at the highest level. We called this campaign "The A-Game."
While these women were certainly A-Game material then, they are even more so now. Simone is back for her third Olympic Games and Jordan back for her second. They're stronger, hyper focused and more dominant, rising not only to the occasion of the games, but also raising the bar for the entire sport. Darling is looking forward to watching them along with the entire US Gymnastics Team bring home the gold! Good Luck A-Team!