Fall is the season of new releases–everything from TV to fashion to tech. So this year, we’ve decided to join the fun. We’re proud to announce a brand-new Darling website experience!

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A good agency website is constantly evolving, and this summer we decided it was time for our next iteration. We took stock of what we still loved versus what we wanted to keep finessing, and set out to design what we lovingly referred to as the website ‘facelift.’

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We focused much of our energy on streamlining the user experience–editing was the name of the game. We combed through every piece of copy and asked ourselves if it was serving its intended purpose; examined each interaction and questioned how it could be smoother and more intuitive. And of course everything had to work just as well on mobile as it did on desktop.

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Custom code integration was also a major factor this time around. With the full power of GSAP and all its plugins now available for free (thanks Webflow!), it’s easier than ever to create beautiful animations for the web. Between our coding expertise, access to GSAP, and the occasional consultation with ChatGPT, our motto is “if you can imagine it, we can build it!”

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Visit www.darling.nyc to check out the redesign for yourself. And if you’re looking to upgrade your own web presence? Give us a call, darling!