You’ve seen the play three times, swooned over all the behind-the-scenes moments with the cast, and let’s be real—you’ve probably belted “Defying Gravity” in the shower or while stuck in traffic. Wicked has stolen hearts everywhere with its magical story and iconic music, and its success has sparked a wave of fun brand collaborations that bring a little bit of Oz into the real world. 

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From limited-edition fashion collections with Coach and Pandora to dreamy beauty lines with eyeshadow palettes and perfumes, Wicked has truly taken over. As one can expect, Target is doing its thing, offering exclusive Wicked-themed merchandise. These partnerships spread the magic far and wide, letting fans carry a piece of the show with them wherever they go.

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And let’s not forget how brands have been cashing in on these mega-movie moments—hello, Barbie's pink takeover in 2023! These collaborations aren’t just cute; they’re smart, boosting sales and engagement for everyone involved.

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Darling loves watching these kinds of relationships defy gravity, surprising us all by pushing brand and advertising boundaries in the most unexpected ways.