As an advertising and design agency, we spend a lot of time preaching the gospel of The Holy Book. No, not that Holy Book… we’re talking about the almighty Brand Style Guide—the sacred text that keeps your brand clean and consistent.

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Let’s be real, it’s so much more than just a list of Pantone chips, HEX codes, and which fonts are considered brand-approved. FYI – Helvetica will always be brand-approved. It’s the keeper of consistency, avoids all legal nightmares, and the glue that holds your brand’s credibility together.

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Picture this: You grab a new flavor of your favorite cereal, only to find the logo looking like a bad knockoff—bad news. Or worse, you proudly rock the trendy new baseball cap for opening day, only to discover the design actually spells out an offensive Spanish slang word. (Yeah, Texas Rangers, we’re definitely looking at you.)

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Brand guidelines aren’t just a set of fancy rules — they are the reason your brand doesn’t accidentally embarrass itself on a global stage. So, for the love of designers everywhere, do not mess with the logo and stick to the guide. We promise, it’s for your own good.