Practically no one is asking where AI’s bottomless information is coming from. Or, let’s say this differently; every AI-generated image or suggestion is basically based on the past.
That makes AI the greatest cliché-devouring monster out there.
Totally artificial, with no creative intelligence.
The last time I looked, being original in the ad and design industry is still significant.
Originality is one of the things we get paid for. So is future-forward thinking.
An actual invention born out of imagination is what we invoice.
It’s what the idea industry runs on.
And it’s what AI feeds off a day or so later.