Artificial? Yes.

Practically no one is asking where AI’s bottomless information is coming from. Or, let’s say this differently; every AI-generated image or suggestion is basically based on the past.

That makes AI the greatest cliché-devouring monster out there.

Totally artificial, with no creative intelligence.

The last time I looked, being original in the ad and design industry is still significant.

Originality is one of the things we get paid for. So is future-forward thinking.

An actual invention born out of imagination is what we invoice.

It’s what the idea industry runs on.

And it’s what AI feeds off a day or so later.