Please don't ask about my experience

As if reviews aren’t bad enough, now brands are asking us about our buying experiences.

How was your experience:

-buying our rubber chicken purse?
-buying our dachshund-gnome garden statue?
-buying our 5-minute toilet timer?

The last one got over 15,000 5-star reviews.

The endless requests are rolling in through emails and texts.

We don’t know about you, but buying something online isn’t much of an experience for us.

Click, click, click and you’re done.

Gartner tells us that; ‘The buying experience is the most important thing in sales and marketing.’ 

Defining it as; ‘The buying experience includes the entire process the buyer engages in as they move from status quo (before they embark on the buying experience) to purchase (the final step that moves someone from buyer to customer).’

True. The final click is the most important one. But please consider this:

1- you’re asking your customer to rate you
2- you’re asking your customer to write a review
3- and now you’re asking your customer to comment on their buying experience

We understand the infatuation with customer data, but hey, don’t overdo it.

You can undo a great buying experience by simply asking too much from your customers.

Ask us.