The doctor will see your brand now
An annual checkup on your brand promise is a great idea.
When was the last time you blew off the dust of your brand book or style guide?
It forces your company to take a look at itself.
Best yet, it shows you how close or removed your messaging is from your promise.
It helps evaluate your brand promise against:
1- societal shifts
2- your customers
3- your employees
4- your products or services
5- your brand language
6- even your package designs
It’s a thorough checkup.
Do it once a year at least.
Schedule it now.