The doctor will see your brand now

An annual checkup on your brand promise is a great idea.

When was the last time you blew off the dust of your brand book or style guide?

It forces your company to take a look at itself.

Best yet, it shows you how close or removed your messaging is from your promise.

It helps evaluate your brand promise against:

1- societal shifts
2- your customers
3- your employees
4- your products or services
5- your brand language
6- even your package designs

It’s a thorough checkup.

Do it once a year at least.

Schedule it now.